Tsai Design Website Design

Client
Tsai Design
Category
Website Design, Website Development, Webflow
Website
https://www.tsaidesign.com.au/

Background

The client engaged us to refresh their existing website, with the goal of better reflecting their brand values and showcasing their projects in a visually compelling and meaningful way.

Discovery and Recommendation

Through our discovery sessions and deeper understanding of the client’s vision, it became clear that having fine-grain control over design and layout was a top priority. The existing WordPress platform was limiting in terms of design flexibility and customisation.

To meet these needs, we recommended migrating the website to Webflow — a platform better suited for precise design execution, visual storytelling, and responsive layout control. This shift enables the client to fully realise their creative vision without being constrained by rigid templates or plugin dependencies.

Narrative, Conversion-Focused Landing Page

We also recommended implementing a narrative-driven, conversion-focused landing page. This approach helps guide visitors through the story of the brand and its work, creating a more engaging user journey. The layout and content are intentionally structured to build trust, highlight value, and drive user actions — whether that be viewing a project, making contact, or learning more about the studio.

Process Works

Understanding the user journey and needs
Narrative/Layout Development

Final Design

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